While a Twitter chat is simply a Q&A discussion on Twitter in real-time, it is also an opportunity to share another side of your brand. Every day, your audience comes in contact with your brand in a very direct and straight-forward way. This chat however, can be an opportunity for everyone to relax and unwind, allow their personalities to come forward, and gives your audience the stage and the microphone. Scheduling this chat during a time where your audience is the least distracted (i.e, evenings) is best.
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